maria's
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Titan Gel is one of the many brands notorious for its bad marketing practices. Given the brand’s infamous, unsolicited pop-up ads on various websites, this campaign aimed to remake Titan Gel’s image as a legitimate product. This was executed through launching a campaign series bearing brief, catchy and powerful ad copies all following the lockdown reference.
Concept and Copy by Maria La Madrid
“Love in Lockdown” Campaign, Titan Gel
PRINT ADVERTISEMENT
“Verify before you amplify”
Anti-Dis/Misinformation Campaign
With the pandemic the country is still facing today, the Philippines unfortunately happened to be plagued by not just one, but two things – the virus and the fake news. In fact, the fake news has spread fear far more than the virus actually did. The misleading information it disseminated via online eventually led the netizens to put their blame on the wrong government officials, believe falsified data, and violate ECQ rules. Made during the height of the Enhanced Community Quarantine in 2020, this television advertisement used vibrant icons and typography to amplify the message through powerful visuals.
Concept and Script by Maria La Madrid
TV ADVERTISEMENT
PUBLICATION MATERIALS
In a bold attempt to make a statement about the importance of responsible voting, “TRAP-o” utilized satire in its campaign. Turning the usual jingle format of politicians during election season against itself, the campaign slams the false promises of traditional politicians (trapo) and the corruption that hides behind it.
Script and Broadcasting by Maria La Madrid