AsympTAMAtic: Kaalaman Ang Sandata Laban sa Infodemic

The campaign’s tagline ”AsympTAMAtic: Kaalaman Ang Sandata Laban sa Infodemic”, aims to raise awareness and educate the target audience about the fundamental facts and information regarding the pandemic and its immunization services. Derived from the term asymptomatic, the group utilized word play in order to form a new definition of the word and refer it to the false and inaccurate pieces of information about COVID-19 vaccines. On the other hand, the term infodemic refers to the phenomenon in which information dissemination resembles the quick and extensive transmission of the virus itself (World Health Organization, 2020).

Since the virus is not the enemy alone, the campaign seeks to educate the audience regarding the false information spreading regarding the virus and the vaccine as well. Many individuals are victimized by the false information spreading regarding the vaccine, making them discouraged to get vaccinated. The campaign also seeks to encourage the public to double check their sources when reading or posting information about the pandemic and vaccine.