The campaign’s tagline ”AsympTAMAtic: Kaalaman Ang Sandata Laban sa Infodemic”, aims to raise awareness and educate the target audience about the fundamental facts and information regarding the pandemic and its immunization services. Derived from the term asymptomatic, the group utilized word play in order to form a new definition of the word and refer it to the false and inaccurate pieces of information about COVID-19 vaccines.

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Concept, Layout, and Design by Youko Dela Cruz